LINDSAY WILLARD

Creative examples for Product Launches, Advisor Support Materials, Value-Add campaigns, Thought Leadership, and internal events.

Value Add: Capabilities tri-fold brochure

Model Portfolios: Booklet brochure, flier, fact sheets, icons and email.

Global Social Bond Fund: Magazine print ad + OLA banner animation storyboard.

"SBND" Short Duration Bond product launch (Product info page, Icon, and email campaign)

"MUST" ETF product launch: Animated infographic explaining "Strong at its core" theme, product microsite, email campaign, social post, and event signage.

"DIAL" ETF product launch: Showcasing overall "navigation" theme for the fund, email journey, custom landing page, series of online banners, infographic explaining the process of the ETF, and a custom promo item for industry event giveaways.

National Sales Meeting event materials: Environmental signage, presentations, directional signage, stage design, mobile app graphics.

Nationwide co-branded events to educate and emphasize the need for women to take control of their financial futures. Events geared at women from 25-60 years of age in different life stages of saving. Guests can enjoy engaging discussions between Kathy Murphy, president of Personal Investing at Fidelity Investments, and other keynote and panelist speakers as they discuss why saving is becoming increasingly important for women and how to stay on top of it.

Exclusive events featuring third-party industry experts and Fidelity professionals. A community of investors gain valuable investing insights, discover new trading strategies and ideas, learn about Fidelity products and research, and see live tool demonstrations.

500 live event attendees, 600 Fidelity customers attending via local branch simulcast, and 1,300 online attendees via webcast.

Digital signage promoting the new and improved Fidelity Planning & Guidance Center landing zone. The Planning & Guidance Center includes functionality previously available in the Retirement Income Planner, Retirement Quick Check, Portfolio Review tools. If you have used any of those tools—or any other Fidelity planning tools—in the past, the Planning & Guidance Center may include your planning information as a starting point.

Branding redesign campaign concepts for new Rewards Credit Card partnerships and Cash Management accounts.

• LinkedIn ETF statistic posts from Columbia Threadneedle Investments.

• Monthly Instagram and LinkedIn posts from Columbia Threadneedle Investments supporting various holidays.

• Social tile designs for weekly articles and investing tips from Fidelity Investments. Connect with Fidelity, participate in conversations with other users, and read the latest financial news and commentary.

Art direction and design for retail ads, in-store displays, brochures, promotional contest materials, and new product launch direct mailers.

Industry event booth design for touring national "Money Show" and "Traders Expo" convention calendar. Booth designed to be a "show in a box" that serves as a mobile branch experience and product demonstration zone in various convention space locations throughout the year. This booth offers touch-screen attendee driven trading research capabilities, product demonstration kiosks with live industry experts, various literature kiosks, and a full presentation theatre area.

Customer appreciation greeting card and complimentary gift ideas for annual end of year/holiday mailing to high-net-worth client list.

Direct mail, FSI, and National Magazine print advertising designs for IBM "black bar" experience campaign. Creative target is direct marketing for retail customers and institutional clients.

Concept and design for new MEFA print, online, and outdoor advertising brand campaign. MEFA's U.Fund, the Massachusetts 529 college investing plan, is a tax-advantaged college savings plan professionally managed by Fidelity. MEFA is a nonprofit state authority that works to make higher education more accessible and affordable.